How Sentinal AI Launched a Full Brand and Product Experience on a Shoestring Budget

When bootstrapped AI startup Sentinal AI set out to build its brand, they hit a wall fast.

They needed it all:

• A name and logo
• A scalable brand identity
• UI/UX for a complex AI dashboard
• A marketing website
• A pitch deck and one-pagers
• Custom iconography and micro-brand assets

And they needed it fast, polished, and within a startup-friendly budget.

The Problem?

Agencies quoted them upwards of $30,000–$50,000 — just for brand and website design. That didn’t even include landing pages, product UI, or marketing support.

“We’re a two-person team building an AI product. Every dollar counted. We couldn’t afford to hire three different specialists or pay a studio $40K just to get a logo and landing page.”
— Devansh Mehta, Co-founder, Sentinal AI

That’s when they found Design Policy.

What Made the Difference: Unlimited Design. One Subscription. No Limits.

Unlike traditional agencies, Design Policy offered something radically different:

• Unlimited design requests and revisions
• Flat monthly pricing
• Asynchronous collaboration
• No hidden costs, no change fees, no hour-tracking drama

For a fraction of a typical agency quote, Sentinal AI had full access to creative support on tap — not just once, but as often as they needed over three months.

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What We Delivered

With a single subscription plan over 3 months, here’s what Design Policy built for Sentinal AI — piece by piece, revision by revision, without ever hitting a “scope limit.”

1. Brand Identity from Scratch

• Naming consultation (including legal checks and direction filtering)
• Logo design (3 directions, 4+ refinements)
• Full color system
• Typography pairing
• Voice/tone guide for the brand
• Figma-based brand kit for dev and marketing teams

Sentinal went through multiple iterations — tweaking color psychology, refining logomarks, testing icons at different scales — all without worrying about the “cost per round.”

2. UX & UI Design for the Product

Sentinal’s product is a data-heavy AI monitoring tool for enterprise systems. Design Policy:

• Designed wireframes for the entire dashboard
• Built high-fidelity UI with a clean, modern, modular layout
• Designed adaptive states (loading, empty, success, error)
• Developed a custom icon set for features and alerts
• Created a light and dark theme using token-based systems

Sentinal submitted over 40 UI requests during the engagement — from refining graphs to redesigning modal logic. Each time, updates were turned around in 1–2 days.

3. Marketing Website

We designed a responsive, Webflow-ready site with:

• Modular homepage
• Industry use-case sections
• Team and investor pages
• Integrated lead-gen forms
• Sticky nav, scroll effects, and interactive components
• 3 landing page variants for ads

Sentinal tested different headlines, layouts, and form flows with live users — thanks to the unlimited model, we revised everything quickly and repeatedly until it clicked.

4. Marketing & Sales Collateral

Over the course of three months, Design Policy delivered:

• A 14-slide investor deck with storytelling and data visuals
• Vertical-focused product one-pagers
• Social launch visuals and quote cards
• Internal templates (email signatures, profile banners, pitch graphics)

All requests were handled without renegotiating fees or changing scope — allowing Sentinal to scale content creation like a funded team.

Why Unlimited Design Was a Game Changer

Traditional agencies would’ve billed:

• Per revision
• Per deliverable
• Per platform
• And charged more for faster turnaround

Design Policy’s model allowed Sentinal to:

• Move fast without fearing overages
• Test multiple directions without guilt
• Keep everything consistent across brand, product, and marketing
• Launch everything — from pitch to product — for 1/10 the cost of an agency quote

“We had one subscription and built our entire brand, website, product UI, and investor materials — it would’ve cost us 10x elsewhere. Design Policy was a godsend for our stage.”
— Devansh Mehta, Co-founder, Sentinal AI

The Outcome

• Fully launched with brand + product in just 12 weeks
• Closed 3 paid pilot customers before product launch
• Received pre-seed investment using the deck and site
• Built a design foundation ready for product scaling

Final Thoughts

Sentinal AI didn’t cut corners — they cut through the noise.
With Design Policy, they didn’t just save money. They unlocked speed, consistency, and creative freedom — all while working lean.

For startups building something great but watching every dollar, Design Policy isn’t a vendor — it’s an unfair advantage.

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