Case study - How Design Policy Built a Scalable Brand and Full Marketing Suite for Neuralnest — a B2B AI Startup

The Challenge

Neuralnest had a brilliant team and a powerful AI backend — but no brand presence. They came to Design Policy with:

• No visual identity
• No marketing materials
• No digital touchpoints

They needed a full-stack creative solution: brand identity, website, pitch deck, marketing and social assets, product materials — all done remotely, without bottlenecks or rigid scope.

Design Policy’s unlimited, async-first model was a perfect fit.

The Design Policy Approach

Everything was built and delivered remotely over a 3-month creative partnership using tools like Figma, Notion, Loom, and Slack.

With Design Policy's unlimited design model, Neuralnest was able to request and iterate as much as needed — testing, refining, and scaling creative output without restrictions or added costs.

1. Remote Brand Building

The project began with a detailed onboarding process via questionnaire and product documentation. From that, the Design Policy team developed:

• A strategic brand narrative
• Voice and tone guidelines
• Visual moodboards and concept directions

All developed asynchronously — no meetings or scheduling needed.

2. Visual Identity System

Design Policy created a brand identity that was modern, credible, and built for scale. Deliverables included:

• Logo design with minimalist, symbolic elements
• A flexible color palette with deep, tech-inspired tones
• Typographic hierarchy combining structure and elegance
• A Figma-based design system with tokens for development teams
• A custom icon and illustration set inspired by Neuralnest’s AI architecture

All assets were delivered in an organized digital kit, ready for internal and external use.

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3. Website and UX Design

Design Policy created a scalable, Webflow-ready marketing website with:

• A modular homepage built around product storytelling
• Vertical-specific solutions pages
• API documentation previews and demo prompts
• CMS sections for future case studies and blog posts
• Three additional landing page variants for testing and campaigns

Each section was crafted to convert, educate, and position Neuralnest as a serious contender in the AI space.

4. Marketing and Sales Collateral

Over the 3-month engagement, Design Policy delivered all requested assets through its unlimited model, including:

• A professional investor pitch deck
• Product one-pagers for three key industries
• Editable social media templates
• Internal brand assets such as Zoom backgrounds and email signatures
• Notion workspace visuals and document headers
• Event graphics and branded signage for an AI tech conference

Requests were turned around quickly, with revisions implemented via async comments.

5. Unlimited Iteration with Zero Bottlenecks

With no cap on requests or revision rounds, Neuralnest was able to:

• Test multiple directions for each deliverable
• Refine until each asset felt right
• Maintain momentum without needing approvals or delays

The result was a fully custom, high-performing brand built through a lean and highly collaborative async workflow.

Results

At the end of the 3-month period:

• Neuralnest launched a cohesive brand presence across digital platforms
• Raised $2.1M in pre-seed funding
• Signed their first fintech pilot partner
• Launched a scalable website and supporting assets

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